Meta Removes Deepfake AI Ad After Jamie Lee Curtis Calls Out Mark Zuckerberg

Academy Award-winning actor Jamie Lee Curtis publicly confronted Meta CEO Mark Zuckerberg after discovering her likeness was used without permission in an AI-generated advertisement. The manipulated ad spliced past interview footage to falsely suggest her endorsement of an unapproved product.

Meta acted swiftly, removing the deceptive content within hours of Curtis’s Instagram post tagging Zuckerberg. This incident highlights growing concerns about unauthorized deepfakes targeting public figures as synthetic media becomes increasingly sophisticated.

The rapid response from Meta underscores the platform’s reactive approach to AI-generated content moderation. However, the case raises questions about proactive measures to prevent such violations before they occur.